[هذا المحتوى متاح باللغة العربية]
Welcome back and Happy New Year!
Today's post has been striking my head for quite a while, but the urgent and immediate coverage of both QNET and Pathfinders remarkable media presence in the last couple of weeks, took my efforts to a different direction. For the striking news of QNET and Pathfinders in Egypt local market in the last couple of weeks, please refer to the Arabic version of this post.
One of the most profound success factors in Direct Selling and Network Marketing is the good, and even detailed, knowledge of the products and services being promoted, and in what way these goods and services are distinct and unique. This topic is so important, when it comes to Network Marketing, as it is often misunderstood that Network Marketing promotes for low quality over-priced stuff, which makes it a money scam like the Pyramid scheme. The difference between Network Marketing and the Pyramid scheme is crucial to understand and I'm going to cover this in the near future.
This is the most arguable debate over Network Marketing, and this is simply refutable by the well-established knowledge of the goods and services. Honestly speaking, most of those in the Direct Selling and Network Marketing business are somehow responsible for this negative impression due to their lack of knowledge about the stuff they are promoting, and their intense focus on the commission plan alone. This is a common mistake, especially by beginners, who are seeking quick results. They may get themselves over-committed by promises of getting rich quick, which in turn, enhances the impression that Network Marketing is the same as the illegal Pyramid scheme; a means of targeting others' savings by using people's rush and greed for getting quick and easy money.
Another reason for this misconception of Network Marketing is the Direct Selling companies themselves, or, to put it right, those entities claiming to work in Direct Selling. Those illegal entities flooded the market with incompetent products that never stand a chance against their counterparts in the market. Such entities make use of the wide spread and the success of the leading companies, on top of which comes QNET, to set their foot in the market. This of course damages the reputation of the business, and in the first place, ruins the lives of many of their victims.
However, the good news here is that those entities are quickly exposed, and most of them, maybe all, has spent less than five years in their so called business. This five-years period is the "make or break" for any emerging Direct Selling company. QNET celebrated its 15 anniversary in September 2013.
In Egypt, these scams have been the breaking news since April 2013. The news was shocking as some Egyptian celebrities have been victims of these scams, and in turn, they were followed by other thousands of victims.
Despite the negative impact of arresting those scams on the whole Direct Selling in Egypt, QNET has not been influenced for long. Indeed, QNET has emerged as the most, and perhaps the only, decent and renowned Direct Selling company in the market, due to its distinct and remarkable products and services. According to Egyptian officials statements during this crisis, QNET has received much positive appraisals.
So, the product is important. It comes ahead of the Idea of gaining commissions. Commissions alone can not justify a product unless the product can stand a solid case for itself. Therefore, I am going to dedicate quite a number of posts to talk about my personal experience with QNET stuff, which emphasizes both distinction and exclusiveness I referred to in my early posts of this blog, and shall continue to do in the ones to follow.
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